Blog Archives

Tools: The SWOT Analysis

The SWOT analysis is one of the most common tools used by a product manager to audit the strengths, weaknesses, opportunities, and threats facing their product. While a SWOT analysis may lack the depth of other tools, it can become

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Posted in Product Management, Tools

The Importance of Product Management

It’s simple, a company will not survive unless earns profitably from the products and services it offers. From this obvious, yet fundamental statement comes the next question: how does a company create compelling products and services? The importance of this

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Posted in Product Management